Privacy Notice

1. Data Controller

Seth Dive (“we,” “us,” or “our”) is responsible for the collection and processing of your personal data. You can contact us at:

• Email: info@sethdive.com
• WhatsApp: +52 998 399 6705
• Website: sethdive.com

2. Personal Data We Collect

We collect the following personal data only when you voluntarily provide it through our contact form, lead magnet forms, WhatsApp, or email:

• Name
• Email address
• Phone number / WhatsApp number (optional)
• Hotel or accommodation location (optional)
• Travel dates (optional)
• Activity interest (e.g., cenote diving, snorkeling, courses)
• Any additional information you include in your message

We do not collect sensitive personal data such as health information, financial data, or government identification numbers through our website.

3. Purposes of Data Processing

We process your personal data for the following purposes:

Purposes that do not require your consent:

• Responding to your inquiries and providing the information you requested
• Preparing and sending you a personalized quote for our services
• Coordinating logistics for your booked tour (pickup location, dates, group details)

Purposes that require your consent:

• Sending you our free cenote diving guide or other downloadable resources
• Sending you promotional emails about our services, special offers, or new experiences

You may withdraw your consent for marketing communications at any time by emailing info@sethdive.com with the subject line “Unsubscribe.”

4. How We Limit Use and Disclosure

You can limit the use or disclosure of your personal data at any time by contacting us at info@sethdive.com. We will process your request within 20 business days.

5. ARCO Rights

Under Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), you have the right to:

• Access your personal data that we hold
• Rectify your data if it is inaccurate or incomplete
• Cancel (delete) your personal data from our records
• Oppose the processing of your data for specific purposes

To exercise any of these rights, send an email to info@sethdive.com with the subject line “ARCO Request” and include:

• Your full name and email address associated with your data
• A clear description of which right(s) you wish to exercise
• Any additional information that may help us locate your data

We will respond to your request within 20 business days. If your request is approved, the changes will take effect within 15 business days of our response.

6. Third-Party Service Providers

We use the following third-party services to operate our website and communicate with you. These providers may process your personal data on our behalf:

• Resend — email delivery (sends form confirmation emails and lead magnet PDFs)
• Vercel — website hosting and performance analytics (anonymized)
• Cloudinary — image hosting and delivery

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.

7. Cookies and Tracking

Our website uses minimal tracking:

• Session storage — temporary data stored in your browser to manage popup display preferences. This data is automatically deleted when you close your browser tab and is not transmitted to any server.
• Vercel Speed Insights — anonymized performance metrics to help us improve page loading times. No personally identifiable information is collected.

We do not use advertising cookies, tracking pixels, or third-party analytics tools that build user profiles.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this notice. Specifically:

• Contact form submissions are delivered to us by email. We retain these for up to 2 years to follow up on inquiries and provide service.
• Lead magnet emails are retained until you request removal or unsubscribe.

You may request deletion of your data at any time by exercising your ARCO rights as described above.

9. International Visitors

Our website is accessible worldwide. If you are located in the European Union, you also have rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with your local data protection authority. If you are located in California, USA, you may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at info@sethdive.com.

10. Changes to This Notice

We may update this privacy notice from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this notice periodically.

11. Contact

If you have any questions about this privacy notice or our data practices, please contact us:

• Email: info@sethdive.com
• WhatsApp: +52 998 399 6705

Aviso de Privacidad (Resumen en Español)

Seth Dive es responsable del tratamiento de sus datos personales. Recopilamos su nombre, correo electrónico, número de teléfono/WhatsApp (opcional), ubicación de su hotel (opcional), fechas de viaje (opcional) e interés en actividades cuando usted nos contacta voluntariamente.

Utilizamos sus datos para responder a sus consultas, preparar cotizaciones y coordinar sus tours. Con su consentimiento, también podemos enviarle materiales promocionales. No vendemos ni compartimos sus datos con terceros para fines de marketing.

Usted tiene derecho a acceder, rectificar, cancelar u oponerse al tratamiento de sus datos personales (derechos ARCO). Para ejercer estos derechos, envíe un correo a info@sethdive.com con el asunto “Solicitud ARCO.”

Para consultas sobre este aviso, contáctenos en info@sethdive.com o por WhatsApp al +52 998 399 6705.